Webinar

Crossing the Chasm in SaaS!

September 30, 2024 12:30 Europe/Stockholm

Welcome to the age of Scaling!

For many startups, the early adopter phase is a thrilling ride, with eager innovators ready to embrace new technologies despite their imperfections. 

Scaling requires capturing the mainstream "pragmatists" who demand complete solutions. This transition is the infamous "chasm" that many startups struggle to cross.

Join us for an insightful 30-minute webinar where we dive deep into the pivotal concept of "Crossing the Chasm," popularized by Geoffrey Moore's seminal 1991 book. 

This theory, rooted in Everrett Rogers' "Diffusion of Innovations," maps the journey of innovative products through five consumer segments: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. The challenge? Bridging the daunting gap—the Chasm—between Early Adopters and the Early Majority.

 

And yeah, it's really time for a 2024-update!

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Join George Storm and Sara Storm as they reveal the 3 essential steps to successfully navigate this critical phase and propel your startup into the mainstream market. 

Whether you're a startup founder, marketer, or SaaS enthusiast, this webinar will give you the strategies needed to conquer the chasm and achieve sustainable growth.

Don't miss this opportunity to learn from industry experts and transform your approach to scaling in the SaaS world. 

 

Register now and take the first step towards bridging the gap to success!

Sara Storm

Founder, Break the Box

Author, Speaker, Founder, CRO, SaaS & Revenue nerd!

George Storm

Co Founder, Break the Box

Advisor, Investor, Speaker and Author | B2B SaaS strategy and execution | Enterprise Sales expert