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        <loc>https://breakthebox.twentythree.com/its-time-for-saas-to-go-upmarket5-1</loc>
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            <video:title>It’s Time for SaaS to Go Upmarket—5 Ways to Start</video:title>
            <video:description>&lt;p&gt;In this webinar, we’ll tackle one of the biggest opportunities in SaaS today: moving upmarket to target higher-value customers. Our expert panel will make sure you know exactly what to do moving forward to close high ACV deals.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Featuring &lt;/strong&gt;Markus Ståhlberg, Co-Founder and CEO of N.Rich&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What You’ll Learn:&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;1. &lt;strong&gt;Redefine Your ICP:&lt;/strong&gt; Identify and target decision-makers and organizations that deliver the highest ACV and LTV for your business.&lt;/p&gt;
&lt;p&gt;2. &lt;strong&gt;Account-Based Sales (ABS):&lt;/strong&gt; Why ABS is critical for upstream success and how to align your marketing, sales, and success teams.&lt;/p&gt;
&lt;p&gt;3. &lt;strong&gt;Messaging That Matters:&lt;/strong&gt; Craft value propositions tailored to enterprise buyers focused on ROI.&lt;/p&gt;
&lt;p&gt;4. &lt;strong&gt;Sales Process Overhaul:&lt;/strong&gt; Build a sales process optimized for multi-stakeholder engagement and long-term relationship building.&lt;/p&gt;
&lt;p&gt;5. &lt;strong&gt;Leveraging Existing PLG Motion:&lt;/strong&gt; Turn your PLG momentum into strategic SLG (sales-led growth) for enterprise markets.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;This session will equip you with the tools to successfully transition beyond SMBs and start winning mid-market and enterprise customers. Join us and Markus Ståhlberg to learn how to go upstream—and thrive!&lt;/p&gt;
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            <video:publication_date>2025-01-29T18:02:16+00:00</video:publication_date>
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    <url>
        <loc>https://breakthebox.twentythree.com/ai-agents-are-here-to-stay-what-are-1</loc>
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            <video:title>AI Agents are here to stay. What are us humans left to do?</video:title>
            <video:description>&lt;p&gt;This Expert panel Webinar will walk you trough the impact of AI in reshaping the sales landscape, from automating repetitive tasks to redefining the roles of SDRs, AEs, and even CROs.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;We’ll dive into actionable strategies SaaS companies can adopt now to stay ahead of the curve as AI transforms B2B sales.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Join us as we pick the brains of 2 very skilled founders, Alina Vandenberghe @ Chili Piper and&amp;nbsp;Ilija Stojkovski&amp;nbsp;@ HeyReach!&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;br&gt;&lt;strong&gt;Key Topics Covered:&lt;/strong&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;The State of AI in Sales:&lt;/strong&gt;&lt;br&gt;• Understanding AI’s current role in automating tasks like lead scoring, email outreach, and data analysis.&lt;br&gt;• How companies are already leveraging tools like conversational AI to handle parts of the buyer journey.&lt;br&gt;&lt;br&gt;&lt;strong&gt;What 2025 Will Look Like:&lt;/strong&gt;&lt;br&gt;• The rise of AI-driven SMB sales: Why human-led selling will be phased out in low ACV deals.&lt;br&gt;• Predictions for enterprise sales: Where human expertise will remain essential.&lt;br&gt;&lt;br&gt;&lt;strong&gt;AI’s Impact on Revenue Teams:&lt;/strong&gt;&lt;br&gt;• The end of transactional selling: Why AI will outperform humans in scripted roles like SDRs/BDRs.&lt;br&gt;• Upskilling your team: The critical need for mentalizing, tactical flexibility, and prompt engineering.&lt;br&gt;&lt;br&gt;&lt;strong&gt;Practical Steps to Prepare for AI’s Revolution:&lt;/strong&gt;&lt;br&gt;• How to align your tech stack to optimize AI tools.&lt;br&gt;• Adapting sales processes for AI collaboration rather than replacement.&lt;br&gt;&lt;br&gt;Learn how AI will redefine your sales strategies. Get insights, tools, and frameworks to position your SaaS company for success in the AI-dominated sales environment of 2025.&lt;/p&gt;
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            <video:publication_date>2025-01-16T17:02:17+00:00</video:publication_date>
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            <video:duration>3693</video:duration>
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    <url>
        <loc>https://breakthebox.twentythree.com/short-term-strategies-for-q4-how-2</loc>
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            <video:title>Short term strategies for Q4 - how to save your year!</video:title>
            <video:description>&lt;p&gt;Join us for an exclusive roundtable where industry experts share actionable sales strategies designed to boost your revenue and salvage Q4. This isn’t about theory—it’s about fast, effective fixes you can implement immediately. Don’t let the final quarter slip away—join us and finish the year strong!&lt;br&gt;&lt;br&gt;Why Attend:&lt;br&gt;&lt;br&gt;• &lt;strong&gt;Practical, no-fluff advice&lt;/strong&gt;: Walk away with real, actionable techniques that can be applied right away to drive short-term revenue.&lt;br&gt;• &lt;strong&gt;Expert insights&lt;/strong&gt;: Learn from sales leaders with hands-on experience in turning around a tough quarter.&lt;br&gt;• &lt;strong&gt;Proven revenue boosters&lt;/strong&gt;: Discover methods that have already saved companies thousands in Q4.&lt;br&gt;• &lt;strong&gt;Interactive Q&amp;amp;A&lt;/strong&gt;: Ask your burning questions and get live feedback from the panel.&lt;/p&gt;
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            <video:publication_date>2024-11-04T18:03:56+00:00</video:publication_date>
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            <video:duration>3784</video:duration>
            <video:category>Webinars</video:category>
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