In this webinar, we’ll tackle one of the biggest opportunities in SaaS today: moving upmarket to target higher-value customers. Our expert panel will make sure you know exactly what to do moving forward to close high ACV deals. 

Featuring Markus Ståhlberg, Co-Founder and CEO of N.Rich 

What You’ll Learn:

1. Redefine Your ICP: Identify and target decision-makers and organizations that deliver the highest ACV and LTV for your business.

2. Account-Based Sales (ABS): Why ABS is critical for upstream success and how to align your marketing, sales, and success teams.

3. Messaging That Matters: Craft value propositions tailored to enterprise buyers focused on ROI.

4. Sales Process Overhaul: Build a sales process optimized for multi-stakeholder engagement and long-term relationship building.

5. Leveraging Existing PLG Motion: Turn your PLG momentum into strategic SLG (sales-led growth) for enterprise markets. 

This session will equip you with the tools to successfully transition beyond SMBs and start winning mid-market and enterprise customers. Join us and Markus Ståhlberg to learn how to go upstream—and thrive!